Creative Selection Download Read By Ken Kocienda

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Creative Selection

Free read ✓ Creative Selection Ì PDF, DOC, TXT, eBook or Kindle ePUB free An insider's account of Apple's creative process during the golden years of Steve JobsHundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino California; but only a handful sit at the drawing board Creative Selection recounts the life of one of the few who worked behind the scenes a highly respected software engineer who worked in the final years the Steve Jobs era the Golden Age of AppleKen Kocienda offers an inside look at Apple's creative process For fifteen years he was on the grou. This is an excerpt from the book that I found on the interwebsThe full title will be released on September 18 Within a week of picking my keyboard Scott scheduled a private demo with Phil Schiller Apple s top marketing executive the man who after Steve was most responsible for communicating to prospective customers exactly why we thought our products were great and why they should go out and buy oneScott didn t clue me in on the politics in play between him and Phil or why he had scheduled the demo I imagined that Scott was eager to show off the results of the keyboard derby which must have been a topic for discussion up at the executive level In any case my job was to prepare my demo so it worked as it did for the demo derby so that s what I didWhen Scott brought Phil to the conference room I was waiting This was the first time I ever met Phil and I was nervous I set everything up as I had a few days earlier but I had already made a couple of changes to the keyboard user interface Scott introduced me Phil greeted me with a uick courtesy that showed he wanted to get right down to businessHe picked up the Wallaby and tapped a few times I didn t see what he typed Phil asked me why I d put than one letter on every key He was pleasant but direct He seemed to think that my keyboard looked odd that it reuired an explanationI tried to give him one I told him about our decisions to make big keys that were easy to target and couple them with suggestions from a dictionaryPhil wasn t satisfied and he said so Then that was it I was surprised we were done so fast The demo was over in about two minutesIt was sobering to hear Phil s point of view Obviously he had none of the emotional connection I had to my keyboard While I had been working hard on it for Phil it was brand new and he was indifferent to it He expected the software to win him over and apparently it didn t This mattered for two reasons First as I said Phil would be playing a pivotal role in pitching the Purple phone to people in the outside world once we were done developing it Second and perhaps important his reaction was just like a prospective customer evaluating a product from scratch My keyboard would be a part of the overall impression and Phil was confused rather than convincedA couple days later Scott and I repeated the private demo performance for Tony Fadell the executive in charge of the iPod division I had never met Tony before either but I didn t have to know him to see how preoccupied he was When he walked over to the conference room table with my demo on it he barely glanced at my keyboard He didn t ask any uestions Then he tried my software but he couldn t have typed than a word or two The demo with him was even shorter than the one for Phil and within a minute he and Scott went off together for a private meeting leaving me alone in the conference room to clean up the Mac the Wallaby and the wires connecting themTwo demos with less than positive responses Add that to my fellow derby entrants lack of excitement and I could tell we didn t yet have exactly the right solution I didn t get to demo the software for Steve Maybe Scott concluded that we weren t ready for the big time but he never said anything specific to me about these executive demos good or badI didn t feel like I had let Scott down My code was the same as it was on derby day There were no bad bugs during these executive demos As I tried to interpret the feedback and decide what to do next I thought back to the Black Slab Encounter with Safari That breakthrough didn t represent an end it signaled a beginning As exciting as it was to see our web browser render the first sliver of a web page we realized what the milestone meant I began to look at my derby winning design in a similar way as if it were a successful audition rather than a sold out performanceI started to think about improvements and to help me keep my keyboard goal literally in sight as I sat in my office I measured and cut out a small piece of paper about 2 inches wide by 13 inches tall a little smaller than half the size of a credit card turned on end I pinned up this little slip of paper on the bulletin board next to my desk I looked at it often This was all the screen real estate I had available for my keyboardThis was my touchscreen typing canvas People would have to tap tap tap in that tiny rectangle to type and I had to figure out how to make that happen As I pondered that small shape and took stock of my software I got accustomed to the idea that I might need to rethink some of the decisions that led to the derby winning design perhaps all of them Drunk on the Moon every day; several thousand work on Apple's campus in Cupertino California; but only a handful sit at the drawing board Creative Selection recounts the life of one of the few who worked behind the scenes a highly respected software Der ganze weg engineer who worked in the final years the Steve Jobs Rich Habits Poor Habits era the Golden Age of AppleKen Kocienda offers an inside look at Apple's creative process For fifteen years he was on the grou. This is an El Metal excerpt from the book that I found on the interwebsThe full title will be released on September 18 Within a week of picking my keyboard Scott scheduled a private demo with Phil Schiller Apple s top marketing The Ichneutae of Sophocles with Notes and a Translation Into English Preceded by Introductory Chapters Dealing with the Play with Satyric Drama an executive the man who after Steve was most responsible for communicating to prospective customers Kana Pict o Graphix Mnemonics for Japanese Hiragana and Katakana exactly why we thought our products were great and why they should go out and buy oneScott didn t clue me in on the politics in play between him and Phil or why he had scheduled the demo I imagined that Scott was Sienkiewicz Żywot pisarza eager to show off the results of the keyboard derby which must have been a topic for discussion up at the TFS Ingenuity The Terran Fleet Command Saga #1 executive level In any case my job was to prepare my demo so it worked as it did for the demo derby so that s what I didWhen Scott brought Phil to the conference room I was waiting This was the first time I Wybor idiomów angielskich ever met Phil and I was nervous I set How Could She? everything up as I had a few days Words on Words earlier but I had already made a couple of changes to the keyboard user interface Scott introduced me Phil greeted me with a uick courtesy that showed he wanted to get right down to businessHe picked up the Wallaby and tapped a few times I didn t see what he typed Phil asked me why I d put than one letter on Finding Magic every key He was pleasant but direct He seemed to think that my keyboard looked odd that it reuired an Half My Blood Dartmoor #25 explanationI tried to give him one I told him about our decisions to make big keys that were Ja Ty My easy to target and couple them with suggestions from a dictionaryPhil wasn t satisfied and he said so Then that was it I was surprised we were done so fast The demo was over in about two minutesIt was sobering to hear Phil s point of view Obviously he had none of the Diamond Grill Landmark Edition emotional connection I had to my keyboard While I had been working hard on it for Phil it was brand new and he was indifferent to it He The Poisoned Honey Cake expected the software to win him over and apparently it didn t This mattered for two reasons First as I said Phil would be playing a pivotal role in pitching the Purple phone to people in the outside world once we were done developing it Second and perhaps important his reaction was just like a prospective customer Katyně evaluating a product from scratch My keyboard would be a part of the overall impression and Phil was confused rather than convincedA couple days later Scott and I repeated the private demo performance for Tony Fadell the Evolving Brains Emerging Gods executive in charge of the iPod division I had never met Tony before How Much Wood Would a Woodchuck Chuck? either but I didn t have to know him to see how preoccupied he was When he walked over to the conference room table with my demo on it he barely glanced at my keyboard He didn t ask any uestions Then he tried my software but he couldn t have typed than a word or two The demo with him was Inner Witch A Modern Guide to the Ancient Craft even shorter than the one for Phil and within a minute he and Scott went off together for a private meeting leaving me alone in the conference room to clean up the Mac the Wallaby and the wires connecting themTwo demos with less than positive responses Add that to my fellow derby Król życia entrants lack of Dangerous Promise Promises #3 excitement and I could tell we didn t yet have Red Skies Falling exactly the right solution I didn t get to demo the software for Steve Maybe Scott concluded that we weren t ready for the big time but he never said anything specific to me about these William executive demos good or badI didn t feel like I had let Scott down My code was the same as it was on derby day There were no bad bugs during these From Irenaeus to Grotius A Sourcebook in Christian Political Thought 100 1625 executive demos As I tried to interpret the feedback and decide what to do next I thought back to the Black Slab Encounter with Safari That breakthrough didn t represent an A May to December Romance end it signaled a beginning As Moravagine exciting as it was to see our web browser render the first sliver of a web page we realized what the milestone meant I began to look at my derby winning design in a similar way as if it were a successful audition rather than a sold out performanceI started to think about improvements and to help me keep my keyboard goal literally in sight as I sat in my office I measured and cut out a small piece of paper about 2 inches wide by 13 inches tall a little smaller than half the size of a credit card turned on Herman Hertzberger Articulations Architecture end I pinned up this little slip of paper on the bulletin board next to my desk I looked at it often This was all the screen real Family Secrets estate I had available for my keyboardThis was my touchscreen typing canvas People would have to tap tap tap in that tiny rectangle to type and I had to figure out how to make that happen As I pondered that small shape and took stock of my software I got accustomed to the idea that I might need to rethink some of the decisions that led to the derby winning design perhaps all of them

Review å PDF, DOC, TXT, eBook or Kindle ePUB free Ø Ken Kocienda

Free read ✓ Creative Selection Ì PDF, DOC, TXT, eBook or Kindle ePUB free Llaboration illuminating each with lessons learned over his Apple career He introduces the essential elements of innovation inspiration collaboration craft diligence decisiveness taste and empathy and uses these as a lens through which to understand productive work cultureAn insider's tale of creativity and innovation at Apple Creative Selection shows readers how a small group of people developed an evolutionary design model and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day. Absolute waste of timeImagine being stuck at the Christmas Party with that guy who was with the company since its founding the guy who s greatest claim to fame is knowing the boss from back in the glory days and just loves recycling the same old anecdotes with increasing repetitiveness This is the book version of it I am sure Ken is a fantastic developer and a nice guy Just by working on the purple project he can rightly feel satisfied that he has achieved great things in his career as a software developer But a book describing the three times he met Steve Jobs down to the last minute detail is not something that interested meIt s not about how Apple works the rules the book refers to are as admitted by the author made up of an unspoken work ethic within the team There is no good product process in this book either in fact many things they did are mistakes you can only get away with in a waterfall company with an immense budgetIt was decently written and there are bits of interesting trivia hidden around the book but not enough to make it worth it All in all it was not a struggle to finish the book but I found little value in it personally Zawieszenie niewiary essential Healing Sex A Mind Body Approach to Healing Sexual Trauma elements of innovation inspiration collaboration craft diligence decisiveness taste and Spark Stronger #3 empathy and uses these as a lens through which to understand productive work cultureAn insider's tale of creativity and innovation at Apple Creative Selection shows readers how a small group of people developed an Wonder Woman and Philosophy evolutionary design model and how they used this methodology to make groundbreaking and intuitive software which countless millions use Sozialismus Und Kapitalistische Gesellschaftsordnung every day. Absolute waste of timeImagine being stuck at the Christmas Party with that guy who was with the company since its founding the guy who s greatest claim to fame is knowing the boss from back in the glory days and just loves recycling the same old anecdotes with increasing repetitiveness This is the book version of it I am sure Ken is a fantastic developer and a nice guy Just by working on the purple project he can rightly feel satisfied that he has achieved great things in his career as a software developer But a book describing the three times he met Steve Jobs down to the last minute detail is not something that interested meIt s not about how Apple works the rules the book refers to are as admitted by the author made up of an unspoken work Sponsor Tom 1 Sponsor #1 ethic within the team There is no good product process in this book Dragon's Bride either in fact many things they did are mistakes you can only get away with in a waterfall company with an immense budgetIt was decently written and there are bits of interesting trivia hidden around the book but not Absolute Banking English enough to make it worth it All in all it was not a struggle to finish the book but I found little value in it personally

Ken Kocienda Ø 2 Free read

Free read ✓ Creative Selection Ì PDF, DOC, TXT, eBook or Kindle ePUB free Nd floor of the company as a specialist directly responsible for experimenting with novel user interface concepts and writing powerful easy to use software for products including the iPhone the iPad and the Safari web browser His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companiesKocienda shares moments of struggle and success crisis and co. A bit counterintuitive to how most companies work At Apple the focus is on to build great demos and keep polishing them till you get to the end result Instead of multiple AB testing take the best call for the user and run with it I loved the inside stories and this is a book I will keep going back to in the future if I need inspiration

  • Hardcover
  • 264
  • Creative Selection
  • Ken Kocienda
  • English
  • 06 July 2019
  • 9781250194466